8 CITIES + 25k PEOPLE = ONE HECK OF A WINTER PARTY
HAMILTON
2026 I❤️BEER FESTIVAL - FEB 21st
🚨 See You ALL TODAY!🚨
We’re back, Hamilton! 🍻 The 9th annual I❤︎BEER Festival hits the Hamilton Convention Centre on Saturday, February 21st, 2026. Come sip your way through the best Ontario beers, ciders, and spirits and dance like nobody’s watching. Local pride, local hops, and a day (or night) you won’t forget!
KNOW BEFORE YOU GO
✅ TOKENS - We use a digital token system, you can buy them here: LINK - we hate using POS systems, they're slow when the internet is bad, the digital token is just like buying a ticket, quick scan and you get your tokens. If you prefer not doing it this way, we take cash as well at the token booth and there are ATM's on site.
✅ PARKING + ENTRANCE - The Main Street Entrance is closed off due to construction, you'll be able to access the parking lot on King Street and the entrance is still on summers Lane but needs to be accessed via King street. There's also above ground parking near the art gallery and TD Colosseum and additional parking at Jackson Square. A
✅ Night Session - Night session tickets will sellout sometime today, once they're gone, only very limited tickets are available at the door to keep room for DD tickets.
EVENT INFO
🍻 19+ Event: Come for the beer, stay for the vibes — please drink responsibly!
📍 Location: Hamilton Convention Centre — easy access by bus, taxi or
nearby parking.
🕑 One Day, Two Sessions: Pick your adventure — 12–5 PM or 5–10 PM.
🍏 Not a beer fan? No worries — enjoy Ontario ciders, spirits, and tasty drinks.
🚗 Designated Driver Tickets: $10 + tax at the door — keep your friends safe and happy.
🧥 Coat Check: Yes ($5.00 near main entrance)
🎟️ No refunds on tickets or tokens, but tickets & tokens are transferable.
2026 DRINK
Junction 56 Distillery (Stratford, ON) • Founder's Original (Burlington, ON) • Rice Lake Hard Cider (Baltimore, ON) • Lake of Bays Brewing Co. (Baysville, ON) • Nickel Brook (Burlington, ON) • Black Fly Booze (London, ON) • Latina Beer (Niagara, ON) • Wellington Brewery (Guelph, ON)
Broken Rail Brewing (St. Marys, ON) • Broadhead Brewing Co. (Ottawa, ON) • Shawn & Ed Brewing Company (Dundas, ON) • Wrinkly Bear Brewing Company (Guelph, ON) • Top Dog Brewing Company (Kingsville, ON) • Camerons Brewing (Oakville, ON) • Bench Brewing Company (Beamsville, ON) • Sassy Britches Brewing Co (Brantford, ON) • Sleeping Giant Brewing Company (Thunder Bay, ON)
2026 FEATURES
Say Hi to Fred!
Meet Fred, our newly aquired inflatable octopus who knows how to party! Standing tall and spinning the hottest tracks, Fred draws crowds like a magnet. Whether you’re a die-hard festival-goer or just looking for the perfect Instagram moment, Fred makes every set unforgettable.
DoBetter.love
Singles, this one’s for you.
DoBetter.love is your wingman at iHeartBeer. With glow bracelets to help singles find each other—no awkward guessing is required.
Meet someone tonight… or find a connection on the app tomorrow. Either way, you win.
Classic Arcades
Classic arcade consoles await! Relive the glory days of SNES, NES, PlayStation, and Sega—because nothing says “festival fun” like trash-talking friends over a 16-bit showdown.
🎲 Board Games
Warning: intense fun ahead! Test your nerves with Giant Jenga, outwit your opponents in Battleship, and try not to rage-quit in Connect 4. It’s the perfect place to show off your skills, your luck, or at least your ability to laugh at crushing defeats.
🍺 Beer Pong Arena
Where legends are made and cups disappear.
Grab a ball, grab a beer, and immediately realise you’re not as accurate as you thought. Challenge your friends, sink a few cups, miss a lot, and talk trash anyway. Open all festival long, bragging rights not guaranteed.
The BEER Hall
Tables galore— 100+ of them—surrounded by the buzz of festival energy. Whether you’re sipping, snacking, or just spectating, it’s the perfect place to relax, mingle, and eavesdrop on some very serious beer debates.
2026 FOOD+
LeSher Kitchen • Frank & Furters • Picante MX • Andrzejewski Perogi Shop • Big Daddy Bacon • Bitten • Big Jerk • Fiesta Empanada • Ciao Food Company • GiGi’s Gourmet Grazing • Chucky Habanero Hot Sauce • Telus • Tudy Wraps • Madd • Costco
TOKENS
Every I Heart Festival uses a token based system for both food and drink. Digital Tokens can be purchased with your tickets online, can be purchased separately online using this LINK or physically at the event (Cash only at the event).
💵 Token Cost: $2.50 Each - Includes HST
🪙 Tokens are used for both Food and Drink
📏 Beer Sample Size: 5 Ounces
🍺 Most Beer Samples are 1 token (Speciality Beers & Spirits can be more)
🍴Food Ranges from 2 to 6 tokens depending on portion sizes,etc
TICKET INFO
➡️ All General Admission Tickets include admission to the Festival and an official 10-ounce I❤︎BEER sampling cup. Tokens can be purchased online with your ticket or at the festival (Cash Only at the event) at the designated token tent.
🎫 Designated Driver Tickets are $10 + tax at the Door. DD Tickets give you admission to the event but you are not permitted to consume any alcohol at the Festival (If caught consuming alcohol of any kind, you'll be removed from the venue). Non-alcoholic drinks and food can be purchased using tokens at the local food vendor booths.
🙋 Volunteer prior to or during the event to get FREE Tickets and Tokens. Start times are flexible and the work is pretty easy. [APPLICATION FORM]
🚨 The Earlier you buy your admission ticket, the cheaper it is. Tickets start at just $14.99 (Plus HST and Ticket Fees) and gradually make their way up to our regular ticket price of $24.99 (Plus HST and Ticket Fees) at the door.
PAST EVENTS
